News — Oud

The $5,000-a-pound wood scent: Would you oud? It’s strong, it’s musky and almost animalistic in its sensuality. Some people love it while others find it offensive and gross. We’re not talking about durian, the beloved but smelly southeast Asian fruit but oud – one of the most expensive raw scent ingredients in the world.Known as oud (or oudh), it comes from the wood of the Southeast Asian agar (aquilaria) tree. When the wood becomes infected with a particular type of mold, the tree reacts by producing a dark, scented resin, which is often called “liquid gold.” “Oud” is used to...