News — Fragrance research

  Our editors independently research, test, and recommend the best products out of hundreds of Niche perfumes on the market. Frags are a funny thing. Years ago, I developed a habit of changing perfumes after the end of a relationship. Now, I have a habit of changing perfumes every month in an effort to stay present, and to constantly create new memories. In 2016, Dr. Rachel S. Herz published this medical journal on odor-evoked memory and how it affects psychological health. Scent is a central feature of olfactory cognition. That means your brain is able to recall whether it has...