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The $5,000-a-pound wood scent: Would you oud? It’s strong, it’s musky and almost animalistic in its sensuality. Some people love it while others find it offensive and gross. We’re not talking about durian, the beloved but smelly southeast Asian fruit but oud – one of the most expensive raw scent ingredients in the world.Known as oud (or oudh), it comes from the wood of the Southeast Asian agar (aquilaria) tree. When the wood becomes infected with a particular type of mold, the tree reacts by producing a dark, scented resin, which is often called “liquid gold.” “Oud” is used to...

  I’m terrible at keeping secrets; I’m one of those people who tells friends and family what I’ve bought them for their birthday because I can’t contain my excitement! So, it feels incredibly fitting that I’m unveiling our latest brand launch, Parfums de Marly, a high-end niche perfumery brand that I can’t keep to myself. Parfums de Marly marries the style and opulence of the 18th-century French court with bold, unique fragrances, creating a breathtaking collection that makes you feel like royalty. A relative newcomer to the world of perfumery, Parfums de Marly was founded by Julien Sprecher in 2009....

Every '90s fragrance we could remember: The provocatively androgynous, the cloyingly fruity and every high and low note in-between. Tweens and teens of the '90s reminisce on the scents they grew-up with: The provocatively androgynous, the cloyingly fruity, the blithely optimistic and every high and low note between. Stream "Jagged Little Pill," uncap a Snapple and settle in for an olfactory stroll down memory lane. Bonus: We include men's cologne, too.   Something still smells like Teen Spirit in here... After our, we realized that a few staples were left out. Who could forget the original Rush, Happy, or Bath...

  Our editors independently research, test, and recommend the best products out of hundreds of Niche perfumes on the market. Frags are a funny thing. Years ago, I developed a habit of changing perfumes after the end of a relationship. Now, I have a habit of changing perfumes every month in an effort to stay present, and to constantly create new memories. In 2016, Dr. Rachel S. Herz published this medical journal on odor-evoked memory and how it affects psychological health. Scent is a central feature of olfactory cognition. That means your brain is able to recall whether it has...

A Aaron Paul wears the perfume Le Labo Santal 33 Adam Lambert 's favorite perfumes are Loree Rodkin Gothic I, Christian Dior Homme Adele wears the perfume Christian Dior Hypnotic Poison Adriana Karembeu 's favorite perfumes are Frederic Malle Musc Ravageur, Chopard Casmir Adriana Lima wears the perfumes Victoria's Secret Intense, Victoria's Secret Noir Tease, Victoria's Secret Dream Angels Wish, Victoria's Secret Incredible, Victoria's Secret Bombshell, Marc Jacobs Decadence, Marc Jacobs Divine Decadence Adrianne Palicki 's favorite fragrance is Viktor & Rolf Flowerbomb Aerin Lauder wears the perfume Estee Lauder Tuberose Gardenia Aishwarya Rai wears the perfume Clinique Happy Alan Cumming 's...

If you could only wear two fragrances for the rest of your life, what would they be? In today's video, I invited some of my favorite fragrance and style YouTubers to share their ultimate two-fragrance collection.      

Quintessentially British and one of the most iconic fragrance brand’s in the world, Jo Malone London products are the epitome of luxury. What began with a collection of discerningly simple scents has now developed into an extensive range of fragrances from elegant floral perfumes to mysterious, spicy scents.